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TSW Alloy Wheels - Press Releases

November 14, 2017

TSW Alloy Wheels Announces the Acquisition of GoodRoads Auto Systems

Along with its own wheel brands, TSW will acquire and continue to maintain the existing GoodRoads brands while increasing the level of service consumers are accustomed to from TSW.


BREA, CA November 14, 2017

TSW Alloy Wheels is proud to announce the acquisition of GoodRoads Auto Systems along with its many wheel brand offerings.

GoodRoads Auto Systems has been owned and operated by the Ruff family since 1982 and has built a reputation in the Southeast by providing high quality products along with top tier service.

TSW is proud to add a fantastic sales team, and the distribution facility will remain intact. This will continue the GoodRoads legacy and increase the reach of TSW.

With the addition of a Florida distribution center, TSW Alloy Wheels now has the capability to reach the whole of Florida within 24 hours or less.

TSW has taken an aggressive approach to expanding its network by opening three new distribution centers to complement its existing California headquarters. Distribution is now available from Dallas, Atlanta, and Ft. Lauderdale. Moreover, an additional distribution center in Chicago is scheduled to become operational in the coming months.

With five total distribution centers in the United States, TSW will have the ability to reach almost the entire continental US within 48 hours or less with standard ground shipping methods.

Along with its own wheel brands, TSW Alloy Wheels will acquire and continue to maintain the existing GoodRoads brands while increasing the level of service consumers are accustomed to from TSW.

The TSW network now includes the following:
• Beyern BMW Wheels - http://www.beyernwheels.com
• Black Rhino Truck Wheels - http://www.blackrhinowheels.com
• Coventry Jaguar Wheels - http://www.coventrywheels.com
• Cray Corvette Wheels - http://www.craycorvettewheels.com
• Genius Smart Car Wheels - http://www.geniussmartcarwheels.com
• Lumarai Lexus Wheels - http://www.lumaraiwheels.com
• Mandrus Mercedes-Benz Wheels - http://www.mandruswheels.com
• Redbourne Land Rover Wheels - http://www.redbournewheels.com
• Ruff Racing Wheels - http://www.ruffwheels.com
• Status Wheels - http://www.statuswheels.com
• TSW Alloy Wheels - http://www.tsw.com
• Tuff A/T Truck Wheels - http://www.tuffwheels.com
• Victor Equipment Porsche Wheels - http://www.victorequipmentwheels.com
• XO Luxury Wheels - http://www.xoluxurywheels.com

In order to streamline the purchasing experience for dealers, all wheel brands under the TSW network have their own website and will feature:
Vehicle Fitment Guide
• Free Mobile Fitment App (search TSW Wheel Fitment Guide on app stores)
• Wheel Configurator
Live Inventory
• All of these features are available to the public as well which allows for an extremely efficient experience for both the consumer and the dealer.

TSW continues to offer the most effective and hassle-free distribution network within the aftermarket wheel industry. With the acquisition of GoodRoads Auto Systems, TSW will now have the ability to provide unparalleled service and speed.

Useful dealer locator tools are available on TSW’s website (tsw.com), enabling shoppers to search by zip code, by country outside the United States or by calling 1-888-766-7775. The dealer section on the website enables TSW dealers to access the company’s warehouses inventory to determine availability and to place orders. Orders received by 4pm ET are shipped the same business day.