TSW is one of the oldest aftermarket alloy wheel companies in the world. It was founded by a former Formula One racing driver, Eddie Keizan in the 1960’s. Initially TSW Alloy Wheels operated as Tiger Sports Wheels and had retail stores in a small manufacturing facility in South Africa. During the 1980’s the company went public on the Johannesburg Stock Exchange and manufacturing was expanded dramatically. The company began to supply almost every significant car company in the world. Over the next 20 years, through the purchase of ATS wheels of Germany and other expansions, new production was established in Germany, Poland, South Africa and the United States.
In 2001 the TSW aftermarket wheels operations were split off from the OE wheel production which continued to operate under the Tiger Wheel and ATS name. The aftermarket operation in the America’s was sold to Terence Scheckter who had formally run that business, and the European aftermarket operation was sold to Yokohama of South Africa. From 2001, TSW Alloy Wheels in the United States began to overhaul the product line and expand the range of wheels dramatically. Over the next decade, TSW created and launched nine new brands. These included, Beyern BMW Wheels, Mandrus Mercedes-Benz Wheels, Victor Equipment Porsche Wheels, Cray Corvette Wheels, Coventry Jaguar Wheels, Redbourne Land Rover Wheels, Black Rhino Truck Wheels, Genius Smart Car Wheels and Lumarai Lexus wheels.
By 2011 TSW Alloy Wheels in the United States had acquired the European aftermarket business and the Asian aftermarket business from Yokohama of South Africa.