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TSW Alloy Wheels - Press Releases

April 9, 2014

TSW Alloy Wheels Launches Mobile Fitment Guide for Smartphones

New app provides access to all TSW wheels as well as the company’s nine marquee-specific brands.


Huntington Beach, CA April 9, 2014

Huntington Beach, CA, April 9, 2014 - TSW Alloy Wheels Launches Mobile Fitment Guide for Smartphones.

TSW Alloy Wheels, long a leader in aftermarket wheels now offers 32 different design for their alloy wheels in a dazzling array of diameters, widths and finishes. Newest among them is the just introduced Parabolica model, named for the formidable 180-degree hairpin curve at the Monza Race Circuit, home to the Italian Grand Prix. .

Yes, there’s an app for that. Now that TSW Alloy Wheels has introduced a mobile fitment guide for smartphones, tuners and customizers can search for custom aftermarket wheels across the company’s ten brands of precision alloy wheels.

“It’s a mobile world today,” observed TSW Alloy Wheels president Terence Scheckter. “This launch is in response to inputs from our wide following of dealers and vehicle owners who told us they wanted mobile apps. We were pioneers in creating a robust application guide. Now we have taken the innovation initiative again by making all that information available on smartphones,” Scheckter added.

The app, available now from the Apple App Store or by clicking this link //bit.ly/1gWjiLs. and soon from Google Play, prompts users to enter the year, make and model of their vehicle, then provides images and availability of each wheel that fits that vehicle, in all available finishes and sizes. Tapping the wheel images enlarges it to full screen size. Tapping the information icon reveals technical details, including offset and load rating.

The fitment guide also indicates whether each wheels size is intended for the front or rear axle, supporting TSW’s commitment to staggered wheels, in which the rear tire/wheel combination is slightly wider than pairings on the front axle. Staggered fitments, increasingly specified as original equipment and long preferred by aftermarket buyers, improves both linear and lateral acceleration and traction, while adding a distinctly more aggressive component to the car, truck or SUV.

TSW Alloy Wheels (tsw.com) offers 32 different models of custom wheels to fit a broad cross section of vehicles. Beyond that, the company designs, engineers and manufacturers nine different marque-specific brands, as listed below, all of which are included in the consolidated mobile app.
Beyern Wheels. Exclusively for BMW. beyernwheels.com
Black Rhino Wheels. For trucks and SUVs. blackrhinowheels.com.
Coventry Wheels. Proper wheels for Jaguars. coventrywheels.com
Cray Wheels. Designed just for Corvettes. craycorvettewheels.com.
Genius Wheels. Just for Smart cars. geniussmartcarwheels.com.
Lumarai Wheels. Luxury wheels for Lexus vehicles. lumaraiwheels.com.
Mandrus Wheels. Uniquely for Mercedes Benz. mandruswheels.com.
Redbourne Wheels. Specified for Land Rovers. redbournewheels.com.
Victor Equipment. Solely for Porsches. victorequipmentwheels.com.

The car wheels offered by each specialized brand have been rigorously engineered and manufactured to the highest possible quality standards to provide precise compatibility with their intended vehicles. For example, all wheels rigidly adhere to recommended offsets, which determine how the wheel fits in the wheel well to ensure congruence with suspension, body and brake components. All wheels are hub-centric, or supplied with centering rings, to ensure a trouble free fitment and velvety smooth ride. And all wheels are compatible with OE lug fasteners, the factory center logo cap and tire pressure monitoring systems.

The mobile app also helps shoppers for custom wheels locate a dealer in their area. Tapping the “About” tab reveals an 800 number that can be used to locate dealers, as well as a URL to search by zip code.